Find out why SAITEX is essential for your business


SAITEX gives you direct access to buyers whose main aim is to source the latest products, and establish partnerships.

SAITEX has opened opportunities across Africa for local and international importers and exporters for 30 years.

As one of Africa’s most established multi-sector trade show, SAITEX draws attendance from over 25 countries, sourcing products from around the world.

The trade show has delivered 29 successful years of affording local and international importers and exporters to take advantage of multi-sector trade opportunities across the continent.

This is a high-level international business-to-business trade platform, giving access to secured companies from around the world, attracting buying missions and quality visitors.

Purchasing power in attendance


Decision Makers




End Users

Hear what our exhibitors have to say

Free State Development Corporation

Mpumalanga Economic Development

Jockey South Africa

Northwest Department of Economic Development

Why exhibit

SAITEX gives you direct access to buyers who attend to source the latest products, meet new partners and conclude export and import deals.

Increase sales

Meet thousands of buyers and decision-makers from the region’s capital goods and consumer sectors.

Promote your brand

Capitalise on Africa’s trillion US dollar consumer market with profitable trade partnerships.

Engage with key industry stakeholders

Meet and engage with C-level executives and decision-makers from public and private sector enterprises.

Connect with local & international trade bodies

A multitude of embassies, buying missions, and local governments support and attend the event each year.

Who exhibits

Government & trade agencies:

  • Tourism
  • Development and government agencies / services
  • Financial, investment and business services
  • Import / export agents, professional and trade services
  • Logistics and transport providers
  • Investment and promotion agencies
  • Industry associations

Manufacturers & suppliers of:

  • Machinery for manufacturing and packaging retail ready products
  • Plumbing products and sanitaryware
  • Light building and construction machinery
  • Hardware and DIY products
  • Generators, compressors and air tools
  • Welding machines and supplies

Product Retailers, including:

  • Fast moving consumer goods
  • Electronic systems / appliances
  • Textiles and apparel
  • Footwear and leather products
  • Office equipment, furniture and stationery
  • Innovative products & new patents
  • Beauty and cosmetic products

Exhibiting Zones

Homeware & Giftware

Clothing, Textiles & Apparel

Consumer Electronics

Beauty, Hair & Cosmetics


Light Industries

Hardware & Tools

Information technology

Visitors attend from around the world

Who will you meet?

For more than 30 years SAITEX has been bringing buyers and sellers together. We’ve built an unrivalled database, our campaign reaches senior buyers across the continent – from multinational wholesalers and retailers to niche importers and distributors.

  • Importers
  • Wholesalers
  • Retailers
  • Product Manufacturers
  • Distributors
  • Agents
  • Government bodies
  • Entrepreneurs

Why Africa?

By 2030, Africa’s 18 largest cities will have a combined spending power of US$1.3 trillion. With an estimated 355 million middle-class consumers, Africa has one the largest, rapidly growing retail markets in the world. Driven by the most rapid urbanisation in the world and the shift from informal to formal retail markets, Africa is the second fastest growing economy in the world, following Asia.

General retailers hold the largest share of retail sales and will continue to lead the market in 2023.

Africa boasts 20 economies growing at an average of 5% or higher over the next five years, as compared with a 2.9% growth rate for the global economy.

The top 25 retailers have a high concentration in Southern Africa: South Africa, Botswana, Namibia, Lesotho, and Swaziland.

The African Development Bank estimates that consumer spending in Africa will reach US$2.2 trillion by 2030.

South Africa’s townships contribute up to R158 billion to the overall economy
(estimated 2021 figures)

Why B2B exhibitions work?


of attendees have not been seen by your sales force in the last 15 months


of decision makers ask for a quote at the show


of decision makers believe that going to shows saves them time and money


of all attendees represent new prospects


of attendees have significant procurement activities planned in the next 12 to 15 months


of visitors attend for the first time


Every dollar invested in a trade show typically yields a 6-dollar return