Skip to content

Why SAITEX is essential for your business

SAITEX gives you direct access to buyers whose main aim is to source the latest products, establish partnerships, and conclude import/export deals.

SAITEX has opened opportunities across Africa for local and international importers and exporters for 28 years.

As one of Africa’s most established multi-sector trade show, SAITEX draws attendance from over 37 countries, sourcing products from around the world.

The trade show has delivered 28 successful years of affording local and international importers and exporters to take advantage of multi-sector trade opportunities across the continent.

This is a high-level international business-to-business trade platform, giving access to secured companies from around the world, attracting buying missions and quality visitors.

Purchasing power in attendance

62.3%

Decision Makers

18.4%

Influencers

4.7%

End Users

Hear what our exhibitors

have to say

Find out from a selection of our exhibitors about their experience and why they chose the SAITEX platform to showcase their products.

Country pavilions
Provincial pavilions
High-level content
Workshops
Matchmaking

Why exhibit

SAITEX gives you direct access to buyers who attend to source the latest products, meet new partners and conclude export and import deals.

icon_5_2022

Increase
sales

Meet thousands of buyers and decision-makers from the region’s capital goods and consumer sectors.

icon_6_2022

Promote
your brand

Capitalise on Africa’s trillion US dollar consumer market with profitable trade partnerships.

icon_7_2022

Engage with key industry stakeholders

Meet and engage with C-level executives and decision-makers from public and private sector enterprises.

icon_8_2022

Connect with local & international trade bodies

A multitude of embassies, buying missions, and local governments support and attend the event each year.

Who exhibits

Government & trade agencies:

  • Tourism
  • Development and government agencies / services
  • Financial, investment and business services
  • Import / export agents, professional and trade services
  • Logistics and transport providers
  • Investment and promotion agencies
  • Industry associations

Manufacturers & suppliers of:

  • Machinery for manufacturing and packaging retail ready products
  • Plumbing products and sanitaryware
  • Light building and construction machinery
  • Hardware and DIY products
  • Generators, compressors and air tools
  • Welding machines and supplies

Product Retailers, including:

  • Fast moving consumer goods
  • Electronic systems / appliances
  • Textiles and apparel
  • Footware and leather products
  • Office equipment, furniture and stationery
  • Innovative products & new patents
  • Beauty and cosmetic products

EXHIBITING

ZONES

Homeware<br> & Giftware

Homeware
& Giftware

Clothing, Textiles & Apparel

Clothing, Textiles & Apparel

Consumer Electronics

Consumer Electronics

Beauty, Hair & Cosmetics

Beauty, Hair & Cosmetics

SMME

SMME

Light Industries

Light Industries

Hardware & Tools

Hardware & Tools

Information technology

Information technology

VISITORS

ATTEND FROM AROUND THE WORLD

SAITEX flags

Who will you

meet?

For more than 28 years SAITEX has been bringing buyers and sellers together. We’ve built an unrivalled database, our campaign reaches senior buyers across the continent – from multinational wholesalers and retailers to niche importers and distributors. 

Importers
Wholesalers
Retailers
Product Manufacturers
Distributors
Agents
Government bodies
Entrepreneurs
SAITEX Expo Wheel

Why Africa

By 2030, Africa’s 18 largest cities will have a combined spending power of US$1.3 trillion. With an estimated 355 million middle-class consumers, Africa has one the largest, rapidly growing retail markets in the world. Driven by the most rapid urbanisation in the world and the shift from informal to formal retail markets, Africa is the second fastest growing economy in the world, following Asia.

General retailers hold the largest share of retail sales and will continue to lead the market in 2023.
General retailers hold the largest share of retail sales and will continue to lead the market in 2023.
Africa boasts 20 economies growing at an average of 5% or higher over the next five years, as compared with a 2.9% growth rate for the global economy.
Africa boasts 20 economies growing at an average of 5% or higher over the next five years, as compared with a 2.9% growth rate for the global economy.
The top 25 retailers have a high concentration in Southern Africa: South Africa, Botswana, Namibia, Lesotho, and Swaziland.
The top 25 retailers have a high concentration in Southern Africa: South Africa, Botswana, Namibia, Lesotho, and Swaziland.
The African Development Bank estimates that consumer spending in Africa will reach US$2.2 trillion by 2030.
The African Development Bank estimates that consumer spending in Africa will reach US$2.2 trillion by 2030.
South Africa’s townships contribute up to R158 billion to the overall economy* *estimated 2021 figures
South Africa’s townships contribute up to R158 billion to the overall economy*
*estimated 2021 figures

Why B2B

exhibitions work

86%

of attendees have not been seen by your sales force in the last 15 months

76%

of decision makers ask for a quote at the show

85%

of decision makers believe that going to shows saves them time and money

67%

of all attendees represent new prospects

90%+

of attendees have significant procurement activities planned in the next 12 to 15 months

50%+

of visitors attend for the first time

X6

Every dollar invested in a trade show typically yields a 6-dollar return

Strategic partners

Media partners

Co-located with

Attending countries