Increase sales
Meet thousands of buyers and decision-makers from the region’s capital goods and consumer sectors.
SAITEX gives you direct access to buyers whose main aim is to source the latest products, and establish partnerships.
SAITEX has opened opportunities across Africa for local and international importers and exporters for 29 years.
As one of Africa’s most established multi-sector trade show, SAITEX draws attendance from over 25 countries, sourcing products from around the world.
The trade show has delivered 29 successful years of affording local and international importers and exporters to take advantage of multi-sector trade opportunities across the continent.
This is a high-level international business-to-business trade platform, giving access to secured companies from around the world, attracting buying missions and quality visitors.
62.3%
Decision Makers
50%+
Influencers
4.7%
End Users
Hear what our exhibitors have to say
Free State Development Corporation
Mpumalanga Economic Development
Jockey South Africa
Northwest Department of Economic Development
Why exhibit
SAITEX gives you direct access to buyers who attend to source the latest products, meet new partners and conclude export and import deals.
Promote your brand
Capitalise on Africa’s trillion US dollar consumer market with profitable trade partnerships.
Engage with key industry stakeholders
Meet and engage with C-level executives and decision-makers from public and private sector enterprises.
Connect with local & international trade bodies
A multitude of embassies, buying missions, and local governments support and attend the event each year.
Who exhibits
Government & trade agencies:
- Tourism
- Development and government agencies / services
- Financial, investment and business services
- Import / export agents, professional and trade services
- Logistics and transport providers
- Investment and promotion agencies
- Industry associations
Manufacturers & suppliers of:
- Machinery for manufacturing and packaging retail ready products
- Plumbing products and sanitaryware
- Light building and construction machinery
- Hardware and DIY products
- Generators, compressors and air tools
- Welding machines and supplies
Product Retailers, including:
- Fast moving consumer goods
- Electronic systems / appliances
- Textiles and apparel
- Footwear and leather products
- Office equipment, furniture and stationery
- Innovative products & new patents
- Beauty and cosmetic products
Exhibiting Zones
Homeware & Giftware
Clothing, Textiles & Apparel
Consumer Electronics
Beauty, Hair & Cosmetics
SMME
Light Industries
Hardware & Tools
Information technology
Visitors attend from around the world
Who will you meet?
For more than 29 years SAITEX has been bringing buyers and sellers together. We’ve built an unrivalled database, our campaign reaches senior buyers across the continent – from multinational wholesalers and retailers to niche importers and distributors.
- Importers
- Wholesalers
- Retailers
- Product Manufacturers
- Distributors
- Agents
- Government bodies
- Entrepreneurs
Why Africa?
By 2030, Africa’s 18 largest cities will have a combined spending power of US$1.3 trillion. With an estimated 355 million middle-class consumers, Africa has one the largest, rapidly growing retail markets in the world. Driven by the most rapid urbanisation in the world and the shift from informal to formal retail markets, Africa is the second fastest growing economy in the world, following Asia.
General retailers hold the largest share of retail sales and will continue to lead the market in 2023.
Africa boasts 20 economies growing at an average of 5% or higher over the next five years, as compared with a 2.9% growth rate for the global economy.
The top 25 retailers have a high concentration in Southern Africa: South Africa, Botswana, Namibia, Lesotho, and Swaziland.
The African Development Bank estimates that consumer spending in Africa will reach US$2.2 trillion by 2030.
South Africa’s townships contribute up to R158 billion to the overall economy
(estimated 2021 figures)
Why B2B exhibitions work?
86%
of attendees have not been seen by your sales force in the last 15 months
76%
of decision makers ask for a quote at the show
85%
of decision makers believe that going to shows saves them time and money
67%
of all attendees represent new prospects
90%+
of attendees have significant procurement activities planned in the next 12 to 15 months
50%+
of visitors attend for the first time
X6
Every dollar invested in a trade show typically yields a 6-dollar return
