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Why SAITEX is essential for your business

SAITEX gives you direct access to buyers whose main aim is to source the latest products, establish partnerships and to conclude import / export deals.

SAITEX has opened up opportunities across Africa for local and international importers and exporters for 27 years.

As one of Africa’s most established multi-sector trade shows, SAITEX draws attendance from over 25 countries, sourcing products from around the world.

One of Africa’s most established multi-sector trade-shows, SAITEX has delivered 27 successful years of affording local and international importers and exporters to take advantage of multi-sector trade opportunities across the continent.

SAITEX is a high-level international business-to-business trade platform, giving access to secured companies from around the world, attracting buying missions and quality visitors.

Purchasing power in attendance

62.3%

Decision Makers

18.4%

Influencers

4.7%

End Users

Exhibitor testimonials

Country pavilions
Provincial pavilions
High-level content
Workshops
Matchmaking

Why exhibit

SAITEX gives you direct access to buyers who attend to source the latest products, meet new partners and conclude export and import deals.

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Increase
sales

Meet thousands of buyers and decision makers from the region’s capital goods and consumer sectors.

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Promote
your brand

Capitalise on Africa’s trillion US dollar consumer market with profitable trade partnerships.

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Engage with key industry stakeholders

Capitalise on Africa’s trillion US dollar consumer market with profitable trade partnerships.

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Connect with local & international trade bodies

Capitalise on Africa’s trillion US dollar consumer market with profitable trade partnerships.

Who exhibits

Government & trade agencies:

  • Tourism
  • Development and government agencies / services
  • Financial, investment and business services
  • Import / export agents, professional and trade services
  • Logistics and transport providers
  • Investment and promotion agencies
  • Industry associations

Manufacturers & suppliers of:

  • Machinery for manufacturing and packaging retail ready products
  • Plumbing products and sanitaryware
  • Light building and construction machinery
  • Hardware and DIY products
  • Generators, compressors and air tools
  • Welding machines and supplies

Product Retailers, including:

  • Fast moving consumer goods
  • Electronic systems / appliances
  • Textiles and apparel
  • Footware and leather products
  • Office equipment, furniture and stationery
  • Innovative products & new patents
  • Beauty and cosmetic products

Exhibiting

zones

Homeware<br> & Giftware

Homeware
& Giftware

Clothing, Textiles & Apparel

Clothing, Textiles & Apparel

Consumer Electronics

Consumer Electronics

Beauty, Hair & Cosmetics

Beauty, Hair & Cosmetics

SMME

SMME

Light Industries

Light Industries

Hardware & Tools

Hardware & Tools

Exhibitor

geographical origin

saitex who attended

Who will you

meet?

For more than 27 years SAITEX has been bringing buyers and sellers together. We’ve built an unrivalled database, our campaign reaches senior buyers across the continent – from multinational wholesalers and retailers to niche importers and distributors. 

Importers
Wholesalers
Retailers
Product Manufacturers
Distributors
Agents
Government bodies
SAITEX Expo Wheel

Why Africa

By 2030, Africa’s 18 largest cities will have a combined spending power of US$1.3 trillion.  With an estimated 355 million middleclass consumers, Africa has one the largest, rapidly growing retail markets in the world. Driven by the most rapid urbanisation in the world and the shift from informal to formal retail markets, Africa’s is the second fastest growing economy in the world, following Asia.

General retailers hold the largest share of retail sales and will continue to lead the market in 2022
General retailers hold the largest share of retail sales and will continue to lead the market in 2022
Africa boasts 20 economies growing at an average 5% or higher over the next five years, as compared with 3.6% growth rate for the global economy.
Africa boasts 20 economies growing at an average 5% or higher over the next five years, as compared with 3.6% growth rate for the global economy.
The top 25 retailers have a high concentration in Southern Africa: South Africa, Botswana, Namibia, Lesotho and Swaziland.
The top 25 retailers have a high concentration in Southern Africa: South Africa, Botswana, Namibia, Lesotho and Swaziland.
The African Development Bank estimates that consumer spending in Africa will reach US$2.2 trillion by 2030
The African Development Bank estimates that consumer spending in Africa will reach US$2.2 trillion by 2030
South Africa’s townships contribute up to R100 billion to the overall economy* *estimated 2018 figures
South Africa’s townships contribute up to R100 billion to the overall economy*
*estimated 2018 figures

Why B2B

exhibitions work

86%

of attendees have not been seen by your sales force in the last 15 months

76%

of decision makers ask for a quote at the show

85%

of decision makers believe that going to shows saves them time and money

67%

of all attendees represent new prospects

90%+

of attendees have significant procurement activities planned in the next 12 to 15 months

50%+

of visitors attend for the first time

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Every dollar invested in a trade show typically yields a 6-dollar return

Strategic partners

Media partners

Co-located with

Attending countries