24-26 June 2018



The Restaurant Association of South Africa is a leading organisation in the food and beverage sector, successfully managed under the leadership and mentorship of Wendy Alberts.

RASA has been Wendy’s baby since its humble beginnings just four years ago and has grown to be a powerful association that partners with top blue chip companies, suppliers, industry associations and industry players, as well as various high level employees in government departments, in the aim to uplift and self-regulate the restaurant industry in South Africa.

Wendy’s in-depth knowledge on every conceivable aspect of food, restaurants, franchising and pure people and business development in the hospitality sector has played a major role in the success of RASA. Wendy provides a dynamic, professional and very valuable service to the industry and is unquestionably passionate about and dedicated to her role as CEO. Her strong, ethical and professional approach has benefitted not only RASA, but also the many restaurants, suppliers, industry role players, staff and clients that she promotes, develops, assists or simply takes under her wing.

Wendy values passion: in people, people development, training; skills upliftment; solutions; gaps and opportunities – she represents all that is best in association-managed businesses. She is highly resourceful and has introduced many innovations, systems and new growth opportunities to the industry.

Her strengths include a thorough understanding of the principles of business management, marketing, promotion, growth planning, and the sourcing, evaluation and dissemination of relevant industry intelligence. Wendy’s refreshing approach to negative challenges and her ability to simply and swiftly (and almost magically) turn them into positive opportunities has shown time and again that while the industry has grown in magnitude there is always room for improvement.

Wendy maintains the highest levels of ethical conduct and good association principles and demands the same from her loyal staff. With Wendy at the helm, leading by example, RASA will continue to be instrumental in bringing about positive change, positive growth and positive development in the restaurant industry.



The TRADE FORUM returns in 2017 to keep you up-to-date with all the latest trends challenges and outlook for retail and wholesale trade in Africa
Trade Buzz will encourage debate and discussion around import and export opportunities, latest consumer shopping trends, benefiting from the growing middle class as well as the latest retail challenges and how to maximise business.

SMEs and entrepreneurs will also be sure of a voice at Retail Buzz to share experiences including the successes and the challenges. Industry experts line up to ensure SAITEX visitors get essential advice and information to help them improve business in 2017... and beyond.

And if you would like to apply to speak in Retail Buzz please contact DavidRoss@dmgeventsme.com