Ethiopia acquisition for dmg events in African expansion
dmg events acquired the show from Turkish organiser Expotim Uluslararasi Fuar Organisation A.S. and will run the 11th edition in Addis Ababa on 14-16 October 2021 under the new name: Addisbuild by The Big 5 Construct Ethiopia.
The idea is for the new branding to align the event with the broader Big 5 portfolio, while building on the decade of experience and knowledge accumulated by the Addisbuild team. The rebranded exhibition will also offer a platform for the world’s construction businesses to venture into emerging markets.
The show’s content will be steered by an executive committee comprising of the country’s top developers, architects and contractors. Show attendees will benefit from a comprehensive programme of free-to-attend CPD certified workshops and an exclusive business match-making event.
“Africa is an important growth market for us,” said Matt Denton (pictured), president of dmg events. “This latest acquisition joins a portfolio of 20 shows we run throughout Africa, supported and organised by our offices in Dubai, Egypt and South Africa.
“Having successfully adapted The Big 5 brand in Kenya and Nigeria, acquiring the show in Ethiopia was a natural next step. Our growing presence gives us greater access to the continent’s regional markets and a better understanding of how best to service them.”
The demand for construction materials across Africa is expected to remain strong, with a volume compound annual growth rate of 5.4% over 2019-2029. Ethiopia is one of the fastest growing economies in Africa.
“Having worked with dmg events for such a long time, we are delighted that the acquisition has been completed with an organisation we know and trust,” said Çağatay Erşahin, general manager of Expotim Uluslararasi Fuar Organisation A.S. “The Big 5 brand comes with a strong international network which will help to position the event we’ve spent a decade growing, for its for next phase of growth. We will continue to work with dmg events to enhance the international presence of Turkish companies and wish the whole team the best of luck.”
dmg events organises more than 80 events across 25 countries. Its portfolio of products includes many industry leading events such as The Big 5 construction shows and energy events like ADIPEC and Gastech.