Alastair Tempest and Mpho Sekwele from EFSA.

Introduced at a breakfast gathering in Johannesburg yesterday, the Trustmark launch comes after a successful six month testing period with the Edcon websites following a “vigorous verification process” through the legal firm, Legalese.

Building consumer trust online

An e-commerce Trustmark is a seal, image or logo found on an electronic commerce website that indicates that the site is a member of a professional organisation or has passed security tests. The Trustmark is used to show approval branding of a well-known third company.

Displaying an e-commerce Trustmark helps online businesses show customers that they are a member of a professional accreditation organisation, or show they have passed security and privacy tests.

“In the context of the current realities of ethereal online shopping, hit-and-miss regulators and savvy consumers, ensuring that one’s online commerce platform operates lawfully, is vitally important,” state the companies in a press release.

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