| Magna Carta

The Ask Afrika Orange Index is the most referenced customer experience benchmark in South Africa and the definitive measurement for identifying the companies that offer the best customer experience. This year’s index reveals that convenience has become critical to consumers while constrained household budgets means that they are making purchase decisions based on affordability.

“Customers are looking for products that meet their needs, with the correct value proposition, that are reliable and that are honest in their dealings with the consumer,” explains Sarina de Beer, Managing Director at Ask Afrika. “Winning brands build seamless customer channels and have a good understanding of the needs of their customers.”

Clicks has grown from humble beginnings into a household name with an expanding network of over 840 stores and 670 pharmacies. A key element of the brand’s success is understanding the needs of its customers and patients, knowing who they are and engaging with them across an omni-channel universe to continually add convenience, value and make a difference in their lives.

Dr Melanie van Rooy, Head of Marketing at Clicks says, “We are honoured and delighted that Clicks has been recognised as the leading pharmacy brand in the Ask Afrika Orange Index Awards. After 54 years we’re extremely proud that the Clicks brand remains as relevant today as it did when it launched as it truly lives up to the brand promise of ‘feeling good and paying less’.”

“Customers are at the heart of everything we do, including ensuring that we provide convenient and affordable healthcare as well as a great customer and patient experience,” says van Rooy.

Clicks Pharmacies provide quality products, professional advice, low dispensing fees, a wide range of generic substitutes and a comprehensive range of over-the-counter (OTC) medicines.

In recent years Clicks has introduced a number of innovations including an integrated pharmacy services solution which allows patients to submit scripts via the Clicks app, a virtual queue management system and the introduction of smart lockers supporting the patient in terms of efficiency in collecting healthcare products.

“We would like to thank every one of our customers and patients for trusting Clicks to be their health, beauty and wellness provider of choice, and congratulate our teams that work tirelessly to make this achievement a reality.”

Courtesy of Supermarket Retailer – full article here