SAITEX celebrates the revival of the African economy
Africa is home to one of the world’s fastest growing consumer markets, predicted to increase to 1.7 billion consumers by 2030. On the one side of this market are the rising number of ‘ultra-high net worth’ individuals with assets over $30 million, expected to grow by almost 50% by 2025. On the other side is the bustling informal sector – considered Africa’s backbone of economic activity – accounting for over 80% of jobs and employing almost 90% of Africa’s women.
While the past two years have sent unprecedented shockwaves to global markets, supply chains and economies, the impact has been particularly challenging for smaller African businesses and the SMME sector as a whole.
As they move out of ‘survival mode’ and start to re-establish themselves, what new strategies, technologies and other resources can be employed to drive development, trade and growth? How can businesses mobilise funding and unlock new market opportunities, while ensuring that they remain both competitive and regulation compliant?
These are just some of the themes that will be covered at SAITEX, Africa’s largest and most-established multi-sectoral trade show taking place between 19 and 21 June 2022 at the Gallagher Convention Centre in Johannesburg.
According to Portfolio Director of Food, Hospitality and Trade of dmg events Evan Schiff, this year’s face-to-face event will provide a unique opportunity for buyers and brands to connect and network with industry leaders, as they explore latest innovations and trends impacting the sector over a series of trade exchange workshops, dialogues, and stakeholder engagement and training sessions led by trade experts, financial institutes and entrepreneurs.
“Of particular interest this year is SAITEX’s new focus on the township economy,” says Schiff. “With almost half of Southern Africa’s urban population living in townships and informal settlements, this is a market segment valued at hundreds of billions of rands, which represents a significant opportunity for both manufacturers and importers of food and FMCG goods.”
As part of a stakeholder engagement discussion with government and business that looks at Gauteng townships as a catalyst for growth, attendees will learn how the Township Economic Development Act and Township Economy Partnership Fund will change commercial activity, expand existing businesses in townships, and facilitate cheaper and easier business operations.
Other workshops and discussions will center around topics such as transformation and the opportunities for women in trade, capacity building, the role of technology to drive recovery, as well as SMME access to finance.
Bigger event, access to a wider audience
In 2022, the 3-day SAITEX event will be co-located with the continent’s leading food and beverage event, Africa’s Big 7, and the Halal International Trade Expo, which promises to open up access to an even larger audience of buyers and brands.
“In its 28th year, our marketplace provides buyers with a vast variety of products showcased by over 150 exhibitors from across the world, while offering exhibitors the opportunity to develop exciting new partnerships and conclude export and import deals,” says Schiff.
“As a high-level, international business-to-business trade platform, backed by a strong advisory board of industry champions whose strategic insight ensures relevant, topical and valuable content to both exhibitors and visitors, SAITEX promises to set the stage for business expansion and growth into Africa.”
For exhibitor and visitor information, please visit here.
SAITEX is the original multi-sectoral trade show allowing local and international importers and exporters to test, explore and take advantage of inbound and outbound trade opportunities within the African Region for over 27 years. SAITEX facilitates tangible international and local trade relationships, whilst providing a platform for the private sector to demonstrate the innovations, solutions and services they have to offer Africa.
The exhibition features retail products such as electronics and home appliances, homeware, cosmetics and household products as well as building materials and tools.
SAITEX will be held from the 19-21 June 2022, at the Gallagher Convention Centre, Johannesburg, South Africa.
dmg events – South Africa
dmg events is a leading organiser of face-to-face events and a publisher of trade magazines.
We aim to positively impact the African economy and community by providing platforms for public and private sector professionals to connect and forge strong relationships that will drive the future of the African continent.
dmg events has a portfolio of 80 events managed across 11 offices worldwide with two of those offices based in South Africa. The team organises 14 events in Africa, bringing together more than 30,000 professionals from the Construction, Infrastructure, Coatings, Mining, Transport, Food & Beverage, Trade and Hospitality sectors.
 https://www.ilo.org/wcmsp5/groups/public/—dgreports/—dcomm/documents/publication/wcms_626831.pdf pg. 31